With a focus on empathy & authenticity, I design with the intention of bringing us all closer together.
BRANDING & IDENTITY
Client : Crime Victim Assistance Division (CVAD)
Date : April - 2021
Online Training Academy Branding
The Iowa Attorney Generals Office reached out with this rebranding project. Their mission was to create an identity that felt informative, but also inviting. I was responsible for creating a full brand identity including color palette, fonts & typography.
For this project I led from start to finish facilitating brainstorming sessions all the way to final print production and quality assurance. Final Deliverables ranged from social media graphics to print marketing collateral and clothing merchandise all in support of the Crime Victim Assistance Division.
Client : GumGum
Date : September - 2023
The overarching goal was to craft a logo that not only paid homage to the unwavering resilience of the black community but also seamlessly integrated the cutting-edge influence of GumGum’s technology.
To achieve this vision, I embarked on a creative journey that resulted in the development of three distinct logo iterations. Each iteration was designed to encapsulate the strength, unity, and forward-thinking spirit of the black community, while weaving in the technological essence that GumGum is renowned for.
Client : Village Arts & Humanities
Date : December - 2018
We All Carry Weight
Brought on by Village Arts & Humanities for this project I combined photography and graphic design to create six distinct poster designs.
The objective was to highlight the invisible weight our youth often carry. Final deliverables included digital assets for social media in addition to print designs to be used for ads.
PRINT & SIGNAGE DESIGN
Client : Temple University Institute for Survey Research
Date : March - 2016
Temple University | Be Heard Philly
Collaborating closely with the Temple University marketing team I created print materials for their community based organization, Be Heard Philly. The project involved crafting an array of tangible assets, including eye-catching stickers, engaging postcards, informative flyers, and informative brochures.
The objective was to create materials that made Philadelphians feel connected to one another. With strong call to actions it was important to make sure all directions were clear and concise.
35th Annual Wammy Awards
In partnership with Mitchrich Communications I was brought on to assist with the 35th annual Wammy signage and overall art direction.
I was responsible for designing logo elements, social media graphics and event signage. I created banners, step and repeats and backdrops for award recipients.
Client : Mitchrich Communications
Date : March - 2023
PACKAGING DESIGN
Client : Gorilla Power.
Date : September - 2020
Fuel Bars
In collaboration with Gorilla Power, I created the packaging for their plant based protein bars. For art direction the client wanted a design that would stand out from competition on shelves in grocery stores.
They wanted colorways that reflected the natural ingredients of their product. Final deliverables included 2 SKU designs, social media strategy and product photography.
EMAIL MARKETING
Client : Ace Hardware
Date : September - 2020
Strosniders Email Campaigns
While with Greensmith agency I managed the Ace Hardware and Strosniders Hardware email marketing accounts. I was responsible for designing all graphic elements for emails that were to go out.
I performed quality assurance, programmed and scheduled all emails for the client. A/B testing and metric analysis were key strategies utilized to drive sales.
DECK DESIGN
Client : Inneraction Lab
Date : September - 2023
interaction lab Session Designs
This project, executed on Google Slides was designed for a series of workshops for innneraction lab
The primary objective was to elevate the quality of our clients presentations to effectively convey innovative ideas, solutions, and brand identity to clients, partners, and stakeholders.
WEBSITE DESIGN
Clients Include:
Greensmith Agency | www.greensmith.com
CHPlanning, Ltd. | www.chplanning.com
Mike O’Bryan | www.mikeobimagines.com
MitchRich Communications | www.mitchrich.com
Orlando James | www.orlandojames.com
Covid In Context | www.covidincontextphilly.com
Victor Strategic Partners | www.victorstrategic.com